Case 3
The medical products market is highly competitive, especially in the hand hygiene category. During the period of increasing demand for antiseptic products, our client - a manufacturer of medical products - decided to launch an antiseptic hand spray on the Amazon platform.
The main requirements for the product were:
Effectiveness against bacteria and viruses
Convenient form of use
Safe composition without aggressive chemicals
We researched the key benefits of the product: no harmful ingredients, moisturizing effect, and compact size for easy carrying. The task was to launch the product in the US market, ensuring the right positioning and an effective marketing strategy.
In the first stage, we conducted an in-depth analysis of competitors, identified their strengths and weaknesses. It was found that buyers prefer alcohol-based sprays that have:
Additional beneficial properties (moisturizing, pleasant aroma)
Convenient format for carrying in a pocket or bag
Transparent information about the composition and certification
We researched the key benefits of the product: no harmful ingredients, moisturizing effect, and compact size for easy carrying. The task was to launch the product in the US market, ensuring the right positioning and an effective marketing strategy.
We worked with suppliers to create a formula that would meet consumer expectations. Particular attention was paid to:
FDA certification, which is mandatory for the US market
The absence of aggressive chemicals in the composition
Development of environmentally friendly packaging that emphasized the brand's responsibility
For a successful launch, we developed a comprehensive marketing strategy that not only attracted the attention of potential buyers, but also created a strong foundation for further sales growth. We analyzed market trends, consumer behavior, and competitors in detail to create a unique offering that would distinguish our product from others. In addition, we paid special attention to the brand component and communication strategy, which helped to effectively convey the key benefits of the product to the target audience. To achieve these goals, we implemented the following important elements:
Defining a unique selling proposition (USP)
Developing high-quality photos and videos to demonstrate the product
Optimizing keywords and categories to improve search on Amazon
After careful preparation of all materials, including optimized content, visual design, and marketing strategy, the product was officially published on Amazon. In order to quickly attract the first buyers, increase the product’s visibility in search queries, and receive the first reviews, we launched a large-scale advertising campaign. We used various traffic channels, which allowed us to reach a wide audience and increase the level of trust in the brand. The main promotion methods were:
PPC advertising on the Amazon platform
Outdoor advertising through social networks
Referral program to get the first reviews
After a successful start, we focused on brand development, which included:
Optimization of advertising campaigns to reduce the cost of customer acquisition
Using external traffic (Google Ads, Facebook Ads)
Expanding the product line (different flavors, packaging formats)
Thanks to a comprehensive approach, product sales reached $50,000+ in the first month after launch.
Key achievements:
TOP-10 in the "Hand Sanitizers" category
Over 500 positive reviews in the first three months
Conversion rate exceeded 15%
Average check increased by 20% due to the introduction of product variations
Expansion of sales to the European market
After four months, the product became a leader in its niche, bypassing competitors due to optimization of pricing and marketing strategies.
As a result, the client was not only able to successfully establish itself on Amazon, but also began to expand its business internationally.
